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Michele Yates

Founder/Director of Coaching

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Michele graduated from the University of Nevada Las Vegas in May of 2005 where she earned a degree in Kinesiological Sciences with a concentration in fitness management. Her personal training journey began in 2003 with a paid internship at Club Sport Green Valley, Henderson NV.  Michele has accumulated over two decades of experience in group training, kids fitness, individual training/coaching, fitness club, and personal studio management.  Her educational background and experience provides her with professionalism in nutrition, cardio, core, strength, flexibility, and ultimately running. 

In running, Michele is a 2x Olympic Trials qualifier in the marathon and a 4x USATF National Team member in the mountain and ultra trail events representing the US at the World and NACAC Championships.  She has completed over 20 marathons, with 9 wins, and still holds numerous course records at the elite level.  She is a 4x National Champion in the ultra trail events and has numerous course records and wins in trail and ultra races. Michele was also crowned Ms. Figure Colorado in 2008 where she had no less than a top 2 finish in each event she competed in within the year. 

  • Bachelor's Degree in Kinesiological Sciences with a concentration in fitness management

  • Certified Holistic Nutritionist (AFPA)

  • Certified Life Coach (LCTI)

  • 2x Olympic Trials Marathon Competitor

  • USA Team-  World Mountain Trail Championships 2011

  • USA Team-NACAC 2012

  • USA Team- World Trail Championships 100k 2013

  • 9 Marathon Wins 

  • Ms. Figure Colorado 2008

  • UNLV Steeplechase Record Holder

  • UNLV Indoor Track 5k Record

  • 4x National Champion (50 mile Trail 2012,2013-record holder and 100k Trail 2013, 50K Trail and record holder) 


  • Marathon PR - 2:38:37, Rock n Roll Seattle Marathon, 2009

  • Half Marathon PR - 1:17:23, Spirit of the Marathon Columbus OH, 2009

  • 10k PR - 34:16, Salt Lake City UT, 2009

  • 2nd Place National Mountain Trail Race 2011

  • 21st World Mountain Trail Championships Tirana Albania 2011

  • 5th North American Trail Championships Vancouver BC 2012

  • 2x National Champion and Record holder 50 Mile Trail 2012 & 2013

  • National Champion 100k Trail 2013

  • National Champion and record holder 50k Trail 2013

  • Overall winner- Indiana Trail 100 Mile, 17:35:18, Course Record, 2013

  • Run Rabbit Run 100 Mile Champion, 20:16:54, Course Record, 2013

  • 3rd Place Ultra Run of Champions 100k World Championships 2013

  • 1st place North Face Endurance Challenge 50 mile 


  • Podium finishes- Trail Marathon National Champs 2007, 2012

  • Mountain Bike- "Queen of the Hill" Leadville series TX 2017, Bailey 100 7th place, 2x mtb Leadville 100  mile finisher 23rd. 

  • 2nd Place 100k trail National Champs Bandera TX 2018

  • MTB- Queen of the Hill Leadville series TX 2018

  • 1st Place Open division 3rd Place Female overall Bailey 100 MTB 2018 

  • 9th Female Overall Leadville 50mile MTB 2018

  • Quad Rock 50 mile 2nd Place Female 2018

  • Run Rabbit Run 100 Mile 1st Female New Course Record 2018

  • Quad Rock 50 mile 2nd Place Female 2019 

  • Run Rabbit Run 100 mile 1st Female NCR 2019 


Michele Yates
Salynda Heinl

Salynda Heinl

Endurance & Fitness Coach


Salynda is a UESCA Certified Running Coach with a BA in Biology and Environmental Science from Western State Colorado University. While attending WSCU Salynda developed a strong background in research and foundation in biology, chemistry and physiology-this background gave Salynda a solid foundation to cross into the field of exercise science and coaching. She is working toward earning her running coaching certification, as well as nutrition and CPT certification in the coming months.


Salynda has a diverse instructional background in outdoor leadership and environmental education from preschool age to adults. Leading everything from backpacking trips in the wilderness to preschool interpretive hikes. She has been a Girl Scout leader for 4 years in a troop emphasizing outdoor recreation, STEM and service. She has instructed STEM enrichments; and helped with elementary school running clubs. She is a mother to 3 healthy-fit kids ages 5,8,11.


Salynda began her trail, mountain and ultra competitive career as an extension of her love for adventure and being outdoors. She loved(s) to climb Colorado’s high peaks and backpack and camp-then discovered that she could climb fast and run routes and see so much more of Colorado’s beautiful high country by running through it!  She has multiple summits of Colorado’s 13,000 and 14,000 foot peaks-she has done many on multiple occasions as training runs. 


Her first big race was the Pike’s Peak Marathon which opened the can of worms for her competitive running career. She placed 7th overall in a World Mountain Running Championship year. The following year she went on to win the overall women’s PPM. After that she gave birth to her first child and went on to compete in Pike’s within a year of her daughter’s birth-her passion for running carried her through 6 more PPM’s all but 2 were top 10 finishes. She ran her first ultra-the Run Rabbit Run 100 in the elite Hare division in 2012 placing 4th overall female 9 months after the birth of her second child. She was hooked on ultras and has found great success while juggling the demands of full time motherhood. She has numerous wins, course records, and many other podium and top 10 finishes. Salynda has first hand experience on what it means to juggle life and training and has tricks and tips to help you make your dreams come true!

  • 2021 Desert Rats Trail Marathon - 1st place female; 9th overall

  • 2021 Quad Rock 50 Miler - 1st place female; 11th overall

  • 2021 High Lonesome 100 - 1st place female; New Course Record; 7th overall

  • Pike’s Peak Marathon (PPM) 2006-7th female.

  • PPM 2007-1st place female.

  • PPM 2009-31st female.

  • PPM 2010-11th female.

  • PPM 2012-6th female

  • Run Rabbit Run 100-4th Hare female.

  • PPM 2013-2nd female.

  • Run Rabbit Run 100 2013-10th Hare female.

  • Estes Park Marathon 2014-mid pack finish, 6 months pregnant.

  • San Juan Solstice 50 mile 2015- 3rd place female.

  • PPM 2015-5th female.

  • San Juan Solstice 50 mile 2016- 1st place female.

  • PPM 2016: 4th place female.

  • San Juan Solstice 50 mile 2017-7th place female (6 months after foot sx).

  • Sheep Mountain 50 mile 2018-1st female;2nd overall; Course Record.

  • Run Rabbit Run 100 2018: 9th female Hare.

  • Sawmill 55k 2018-2nd female; 7th overall; 2nd fastest female time.

  • South Park Trail Marathon 2019: 1st female; 4th overall-snow course record.

  • Run Rabbit Run 100 2019: 5th overall female.

  • FKT Lost Creek Wilderness area 

Wyatt Yates

Wyatt Yates

Business Manager

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Wyatt graduated cum laude from Coe College with degrees in Business Administration, Public Accounting, and Economics while also being a member of the wrestling team all 4 years.

Wyatt started his career working for a CPA firm in Omaha, NE helping individuals and small business owners performing tax, audit, and consulting services. He worked with business owners in the healthcare, service, farming, manufacturing, insurance, and financial industries.

He then made the move to Denver, CO where he spent 12 years as an Executive in charge of finance, accounting, information technology, human resources, risk management, and investments for a Private Equity Company. During which time, he operated a real estate tax lien business from a start-up to $140 Million and a top 25 company in the industry. He was also a panelist at the National Tax Lien Association's (NTLA) annual conference and a member of the NTLA's Legislative Committee. In addition, he was the CFO and a minority owner in an affordable housing business that he helped grow from a start-up to $150+ Million and a top 50 company in the industry.

Athletics has been a big part of Wyatt's life. After wrestling in college he spent 3 years coaching high school and youth wrestling. He also likes to give his wife, Michele, a hard time that he has a faster 5K PR even though it was from a high school cross country meet 20 years ago. Wyatt ran his first ultramarathon in 2013 and is working towards running his first 100 miler. 


Renee Calvert


Renee knew as a child she wanted to be a veterinarian. She earned her Bachelor’s degree at Penn State University, and her Doctorate of Veterinary Medicine at Purdue University, and she’s been a practicing small-animal veterinarian for the past 27 years. She is co-owner of Centre Animal Hospital in State College, PA, where she lives with her husband, Jeff (also an ultra-runner), and her four-legged training partner, Scotia. Their adult son Lucas (yes, also an ultra-runner) lives in California.Renee’s running career started on her high school cross-country team, but she didn’t really get serious about it until she trained for first marathon in 1998, at the age of 31. Twelve years later, she discovered the rocky trails of central Pennsylvania, and fell in love -- with both the trails, and the trail-running community. She ran her first 50k in 2012, and has now completed 22 ultras. Along the way (7 years ago) she also faced and survived breast cancer, a different kind of

endurance challenge that she brought the same strength and tenacity to. She’s now training to run her fourth hundred-miler, in May of 2023.Renee loves the trail running community, and the positive impact it can have on people’s lives.

She looks forward to sharing the trails, making new friends and encouraging others to

accomplish great things.

Check out her video here:

Lynaia South


I started running in 2010 when my friend convinced me at happy hour that I should run the Rock N RollHalf Marathon in Denver. I was 40 years old and did not have any type of running background other than a couple of failed News Year’s Resolutions here and there. Despite running ever since and signing up for longer and longer distances, I always considered myself too slow to join a run group.Rugged Running has increased my confidence and has offered a place of support. I am a Rugged Running ambassador because I want to pay it forward welcoming and supporting others as they move through their running journey. I want to help others discover that they are a runner, they just don’t know it yet. Since my first half marathon I have completed several marathons, a 50K, and in 2022 I completed the Run Rabbit Run 50 miler. I will be running my second 50 miler in May 2023. I love being outdoors so

you may also find me hiking, camping, snowboarding, and split boarding.


Check out her video here!

Matt Hoholek


Hi, my name is Matt Hoholek. I am a husband and father, born and raised in Hammond, IN. I and currently live in the South Bend area of Michiana. I am a Navy veteran, having served 6 years, and currently work in the nuclear power industry, where I have spent over 25 years. I ran some long-distance track back in high school, but never really got serious about it until later in life, when a friend in the Carolinas challenged me to do a local 5k. I was heavily winded after this effort and it really hit me hard how “out of shape” I had become in the years since my high school & navy days. This experience set me on a path of determination to improve my cardio fitness, and ultimately, my overall quality of life. Since then, I have worked my way up in distances from 10ks, to marathons, and to ultramarathons, including my first 100-mile finish at Tunnel Hill in November of 2019. Running ultramarathons has really challenged me and brought out my capabilities in ways that I never thought possible. With that, I do most of my trail running at the Indiana Dunes National Lakeshore or in nearby state and county parks, throughout Northern Indiana and Southwest Michigan.

watch my video here!

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