ABOUT US

OUR MISSION

To empower runners to achieve their personal best through effective training methods and a strong caring community.

our values

Values Icons (10).png

RELATIONSHIPS

With open hearts we create an environment that is rooted in meaningful relationships.

Values Icons (11).png

FOCUS

We take initiative with energy and enthusiasm.

Values Icons (12).png

IMPACT

With integrity we will guide others to prosperity.

Values Icons (13).png

TENACITY

We have the determination to overcome any challenge.

OUR TEAM
MICHELE YATES Founder
Director of Coaching

Michele is the vision and inspiration behind Rugged Running and she oversees all RR coaches.

  • Email
  • White Instagram Icon
  • White Twitter Icon
SALYNDA HEINL
Coach

Salynda is an Endurance and Fitness Coach at Rugged Running.

  • Email
  • White Instagram Icon
  • White Twitter Icon
HISTORY

Founded in 2012 by elite runner and professional trainer and coach, Michele Yates, Rugged Running was formed as a way to provide runners successful training programs that focused on our unique approach of consistent time and effort based running workouts combined with proper strength, mobility, and running drill sessions to enable runners to achieve their full potential.

 

As Rugged Running has grown our product offerings have expanded to be able to impact more runners and build meaningful relationships with a community of runners that support each other in reaching their goals. The results speak for themselves; having served over 500 runners through personalized coaching and running camps we currently have a 97% success rate for clients achieving their personal bests in running!

GIVING BACK
Untitled design (35).png
Team RWB.jpg
girls on the run logo.png
Wayne's Free Races Logo.png
1percent for open space.jpg
atra logo.png
Rescued for life.png
Screen Shot 2019-05-31 at 9.14.17 AM.png
running start logo.png
IN THE NEWS

PODCASTS

Ultra Runner Podcast.com - Michele Yates Interview

Ultra Runner Podcast.com - Western States 2015 Preview

Talk Ultra: Episode 51 - Bitter, Yates, Frost, Catmur

Talk Ultra: Episode 86 - Browning, Yates, Cracknell, Barnes

Athlete On Fire: Episode 92 - Michele Yates Interview

Becoming Ultra: Episode 1 - The First Call

Becoming Ultra: Episode 2 - Ultra Running Training Philosophy's and the Runners are Revealed

Becoming Ultra: Episode 4 - A Nasty Little Thing Called ITBS

Becoming Ultra: Episode 6 - How to Come Back From a Chronic Injury

Becoming Ultra: Episode 8 - Tactical Nutrition for Runners

Becoming Ultra: Episode 10 - Warming Up and Cooling Down for Your Next Ultra

Becoming Ultra: Episode 13 - Michele Yates on her delirious Western States experience and what she learned. Where's Bailey?

VIDEOS
Untitled design (35).png