We are ALL rugged. Understand what makes YOU rugged, embrace it and become a better YOU!


Rug-ged (rug'id) adj.

:having a rough uneven surface

:turbulent, stormy

:rough and strong in character

:presenting a severe test of ability, stamina or resolution

:strongly built or constituted

We all have our rough edges. We all have been or will have something happen or done to us that will test us. We all battle that little voice in our head that says, “Am I enough”. Am I enough as a person, spouse, friend, parent, co-worker, athlete, runner….and the list goes on. At Rugged Running, we are here to say that YOU ARE ENOUGH! You are RUGGED! You have the ability and the stamina to achieve whatever goals or dreams you set out to run after! You are strongly built and can weather whatever storm this life throws at you!


We are a community of rugged people, joining arms to become the best Rugged Runners we can be! We train smart under the guidance of professional coaches, work hard, and celebrate each other’s victories together. Join the TEAM and become a RUGGED RUNNER!


I’ve utilized Michele’s expertise and guidance from my first 50k up to my first 100 mile and everything in between, can’t recommend anyone better to help accomplish your goals. She’ll work with you not only on the running program, but also nutrition, strength, flexibility, and recovery. She lives what she teaches and it’s evident in the athletes that represent Rugged Running across the Country. Since using Michele I’ve pretty much PR’d every distance and just recently completed my first 100 miler under her guidance. The Rugged Running community of athletes are supportive and pretty badass too!

- Matt Collins, Colorado

Just have to give a shout out to the best coach a girl could ask for..Michele Yates. She believes in all of us and I proudly rock my rugged running gear knowing that I'm part of a special group. Even when things don't turn out how I plan or when I panic with worry before a race, Michele reminds me I'm worth pushing for big goals instead of being complacent. She rocks!

- Jeni Goodwin, Illinois

Free Shipping

on Orders over $150 - use coupon code





  • Facebook - Grey Circle
  • Twitter - Grey Circle
  • Instagram - Grey Circle
  • YouTube - Grey Circle

Share your rugged story by tagging your workouts, runs, and races with #ruggedrunning

All prices are in USD. ©2019 by Rugged Running